2016年07月11日

王輝耀博士、苗綠博士著作《中國走向全球:中國的海外投資如何推動企業的轉型》

來源:CCG
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《中國走向全球:中國的海外投資如何推動企業的轉型》

China Goes Global: How China’s Overseas Investmentis Transforming Its Business Enterprises


作  者:王輝耀博士、苗綠博士

出版社:帕爾格雷夫·麥克米倫


Authors:Dr. Wang Huiyao and Dr. Miao Lu

Publisher: Palgrave Macmillan UK





簡  介



  中國大陸的企業正邁向國際化,中國正在從制造業出口平臺轉變成海外投資強國。本書對邁向國際化并加速海外投資活動的中國企業進行了深入的實證分析,詳細分析了有關行業、渠道、海外目標和具體公司的宏觀趨勢,以及中國政府政策在促進企業全球化過程中所扮演的角色。該書讓讀者從企業的視角去看中國的海外發展,它不僅關注名企,也重視不太為人所知但同樣重要的開拓性企業。該書為企業提供了實用的建議,幫助它們克服向外發展所遇到的挑戰。




專家推薦


“近年來,中國的企業正‘走向全球’,并且大規模地擴展海外投資活動的范圍。王輝耀和苗綠精辟地回顧了世界經濟的主要發展,通過廣泛的調查和收集大量的數據對中國企業全球化提供一個嚴謹和宏觀的概括。這些特點使《中國走向全球》具有很大現實和理論意義。”


-- 龍永圖,中國入世談判首席談判代表、原國家外經貿部副部長、

中國與全球化智庫(CCG)主席

 

“《中國走向全球》是一本很重要的書。它讓我們關注一個很多商人都忽略或低估其后果的新現實:中國在國外公司的對外投資最近已經超越了國外對中國的投資!這本書對每年多于1000億的中國對外投資進行實證分析。它考慮了投資者所遵循的不同模式,提供案例和排名,并指出中國投資者改進人才并購能力的必要性。中國在全球經濟的地位正在發生變化,而這本書恰恰就讓我們更了解這個轉變。


-- Paul W. Beamish,加拿大西安大略大學商學院亞洲中心主任

 

“這本書證據充分并具有說服力,是一本任何有興趣理解中國走出去戰略這個變革性現象及其影響的人都應該看的書。”


-- 劉宏,新加坡南洋理工大學人文與社會科學學院院長

 

“隨著中國通過升級經濟發展模式來推動企業的全球化,我們必須仔細分析和總結其中的成功經驗,讓其他有意向海外擴展的中國企業學習和借鑒。王輝耀和苗綠就是帶著這些目標去完成這個有關企業全球化的全面研究項目。這本書對于那些有意走向國際化的企業非常有用。”


-- 曹德旺,福耀玻璃集團創始人和董事長

 

“王輝耀和苗綠對中國全球化的研究做出了重要的貢獻。在這本書中,作者分析了中國全球化的背景,包括中國企業家和公司所曾經采用的其他模式。王博士和苗博士為中國全球化企業發展了一套獨特和必要的排名制度,并列舉了排名領先的企業。他們在書的結尾中討論中國企業所面臨的挑戰,也探討了企業領導如何以新鮮、創新的解決方案來應對這些挑戰。”

-- Ilan Alon,挪威阿哥德大學《國際新興市場學報》主編

 

“王輝耀和苗綠適時、前沿和全面的調查研究展示了有關中國海外直接投資的模式、測量矩陣、理論和多個案例。任何想了解中國在未來幾十年對全球經濟潛在影響的人都應該讀這本書。”


-- DavidZweig,香港科技大學人文社會科學學院副院長、中國跨國關系中心主任

 

“這本書恰當地總結了我們所見證的重要轉折點。中國的對外直接投資已經超越了所吸收的直接投資。國際貨幣基金組織也批準了人民幣被納入其儲備貨幣。王博士和苗博士在這本書中提供了豐富的案例和前50名排名名單,對有關中國企業全球化的動態研究做出很大的貢獻。隨著中國的海外活動融入并成為全球經濟增長軌道的一部分,我們期待每年對前50企業的發展以及新企業的出現進行跟蹤和補充。”


--張伯賡(JulianChang),“中國走向全球化”協會創始人、

哈佛大學肯尼迪學院艾什中心前執行主任







目  錄



1. 學術背景

  關于中國對外投資的二次文獻以及這本書

  此中國外國直接投資研究的特點

  這本書的結構與章節概括

 

2. 中國企業全球化概況

  背景

  全球FDI的現狀與特征

  中國企業全球化的困難

  推動中國企業全球化的建議

  小結

 

3. 中國企業全球化的十大戰略

  介紹

  環境因素分析

  中國企業全球化的十大戰略

  小結

 

4. 評估制度和排名

  評估中國企業全球化的理論研究

  中國企業全球化的評估制度

  各因素的權重

  小結

 

5. CCG推薦的中國企業全球化排名

  中國企業全球化的前50名排名:知名的全球化企業

  全球化表現突出的前10名中國企業(2012-2013)

  進行跨境收購兼并的前10名中國企業

  前50名全球化的新中國企業

  領先的全球化中國企業:總體概括和趨勢

  前50名全球化的新中國企業案例

  附錄:前10名進行跨國收購兼并的中國企業的收購兼并活動

 

6. “走向全球戰略”與國際人才

  中國企業“走向全球”的現狀和問題

  影響中國企業海外投資的全球人才短缺現狀和起因

  對國際人才在跨國商業運營中扮演的角色缺乏了解

  如何訓練和引入國際人才

 

7. “走向全球”的挑戰和戰略

  主要中國對外直接投資所面臨的挑戰與可采取的應對措施

  中國對外直接投資所面的挑戰與應對措施:地區視角

  中國海外收購兼并的其他挑戰和應對措施

 

8. “一帶一路”和中國對外投資的未來方向

  一帶一路和中國在全球經濟治理中日益重要的作用

  對中國對外投資的影響

  風險和應對措施

 

附錄:中國對外的外國直接投資的統計概況與分析

 

中國企業外國投資案例(2012年1月-2014年6月)

 

注釋

 

索引


中國企業外國投資案例




作者介紹



王輝耀博士,中國與全球化智庫(CCG)主任,國務院參事,西南財經大學發展研究院院長、教授、博士生導師,歐美同學會副會長兼建言獻策委員會主任,商務部中國國際經濟合作學會副會長,九三學社中央經濟委員會副主任。王輝耀博士曾經擔任哈佛大學高級研究員,布魯金斯學會訪問研究員,北京大學光華管理學院、加拿大西安大略大學等多家國內外大學兼職教授,還擔任了國際移民組織(IOM)顧問理事會理事,國際大都會國際執委會委員,國際獵頭協會顧問,耶魯大學亞洲發展理事會成員,加拿大毅偉商學院亞洲董事會成員和德國IZA研究所研究員等職務。他在人才戰略、企業國際化、國際管理、創業創新、華人華僑與中國留學人員群體和智庫研究等領域有廣泛的學術研究,發表有關中英文著作60部和有關中英文專業文章上百篇。他也是CCG發布的《中國企業全球化報告》、《中國海歸發展報告》、《中國留學發展報告》、《中國國際移民報告》、《中國區域人才競爭力報告》、《海外華人華僑專業人士報告》等權威藍皮書的作者。




苗綠博士,中國與全球化智庫(CCG)聯合創始人兼秘書長、中國國際人才專業委員會副秘書長、北京師范大學國際寫作中心副總干事。苗綠獲得北京師范大學當代中國研究博士學位,曾在美國紐約大學和哈佛大學擔任訪問學者。她也是CCG發布的《中國企業全球化報告》、《中國海歸發展報告》、《中國留學發展報告》、《中國國際移民報告》、《中國區域人才競爭力報告》、《海外華人華僑專業人士報告》等權威藍皮書的作者。


圖書信息

欲了解本書出版詳情和購買信息,請點擊以下鏈接:http://www.palgrave.com/gb/book/9781137578129#otherversion=9781349846238





Brief


China Goes Global


This year China will become, for the first time in its history, a net exporter of capital.  The country is once again re-inventing itself economically, shifting from being a manufacturing export hub into an overseas investment powerhouse. CHINA GOES GLOBAL is the most thorough and up-to-date empirical analysis of the accelerating effort of Chinese companies to go global by investing overseas.  As such it details the overall trends of this activity with respect to its sectors, channels, overseas targets, and particular firms, along the role of Chinese Government policy in facilitating business enterprise globalization.


CHINA GOES GLOBAL offers a thorough enterprise level examination of this phenomenon by reviewing in detail the specific firms driving the outward expansion of Mainland China business.  The centrepiece of this effort is the various rankings in Chapter 4 of Chinese firms with respect to globalization. These include rankings of the top 50 established globalizing firms, top 10 globalization performers, top 10 firms with respect to cross-border M&As, top 50 overseas listed companies, and top 50 up-and-coming globalizing firms.  In the case of the last group of companies, this chapter also provides capsule case studies of their going global initiatives.  At the same time, Chapter 2 sets forth 10 models of Chinese enterprise globalization based on detailed case studies of well-known and not so well-known Chinese companies.  Thus, CHINA GOES GLOBAL is notable for offering readers an enterprise level of view outward expansion by Chinese firms that is focused not only on the big-name firms, but less well-known but equally important trailblazing enterprises in this area as well.


In addition to assessing the progress of Chinese companies in going global, this book details the considerable improvements that still need to be made in key areas, especially the integration of suitable managerial talent.  CHINA GOES GLOBAL offers practical suggestions on how firms can tackle this challenge and other problems in expanding outward.


This book therefore serves as a valuable report card on Chinese enterprise globalization.  For scholars, policy-makers and intelligent layman alike, it will be an indispensable primer on an emerging trend that is reshaping global business and the world economy.



Preface


Upgrading Chinese Business Enterprise Globalization


Since the Reform and Opening Up policy, China’s economy has undergone 36 years of extraordinary growth.  Economic globalization and the rising competitive strength of China’s economy has played a particularly important role in spurring Chinese companies to expand their foreign direct investment (FDI) and accelerate their transformation into global firms.   Since China joined the WTO in 2001, the average annual growth rate of FDI has been as high as 36.5%. In 2013, China’s FDI topped 100 billion Yuan for the first time.  As of July 31, 2014, the total stock of Chinese FDI amounted to $713 billion.  In every area- scale, scope, form, and diversity-China’s FDI has made significant progress.


The FDI activity of Chinese enterprises has been referred to as their "Going Global" strategy.  China now sees global economic development as an integral part of transforming and upgrading its economy. This strategy will enable China to expand its room for development in a globalized world, improve the level of international competitiveness, and promote sustainable economic growth.  Implementing the "Going Global" strategy can not only help develop new international markets and expand exports for Chinese firms, but also boost the international profile and influence of those companies.  That, in turn, will lead more Chinese enterprises to participate in international economic cooperation at a deeper level.


In the past, the internationalization of Chinese enterprises occurred mainly through the introduction of foreign investment in China. Such investment forced Chinese domestic firms to compete with non-Chinese companies on China’s domestic market, forcing them to improve their competitiveness vis-à-vis these foreign rivals, thereby serving as important first step in successfully operating on the international market.  Now China’s enterprises are starting to "Go Global". By investing directly abroad, the Chinese firms are actively restructuring the overseas market to fully exploit and utilize global resources and markets.  In so doing, these companies have become more and more globalized in their operations.  We are pleased to see that through finely honing their practices in this area, a growing number of Chinese companies have been able to integrate global resources with a global perspective. Some are now even involved in leading the global value chain and have gradually developed into highly competitive multinational enterprises with strong core competencies and other strengths. Creating and developing more such companies will greatly deepen China’s participation in economic globalization and make its economy an integral part of this worldwide process.


In short, accelerating the pace of Chinese enterprises "Going Global" is not just an inevitable trend in the general development of economic globalization.  It is also necessary for the development of China’s economy at this point in time.  Vigorously promoting the greater involvement of Chinese enterprises in the foreign investment process is a task which cannot be delayed.


The Third Plenary Session of the 18th Central Committee of the CPC strongly endorsed this view, calling upon "Enterprises and individuals to directly invest abroad."  The statement added, "Enterprises and individuals are permitted to develop overseas investment based on their own advantages. They are allowed to take risks in all the countries and regions to develop engineering or labor cooperation projects.  And they can use innovative methods to undertake overseas expansion involving Greenfield investment, mergers and acquisitions, securities investment,, joint venture investments, and the like."


This declaration has cleared the way for Chinese companies and individuals to go global and develop and expand FDI. In addition, the National Development and Reform Commission, the Ministry of Commerce, and other key Central Government Ministries have also issued relevant policies to encourage FDI. China is thus now beginning to experience the rapid growth of its FDI, which will usher in new development opportunities.  Against the backdrop of a slowly recovering global economy, new modes of technical cooperation and industry transfer are brewing, and countries around the world have high expectations for capital inflows from China. With nearly $4 trillion in foreign exchange reserves, China currently has a great opportunity to develop FDI both as a way of conforming to the objective laws of economic development and to meet the needs of its domestic economy and the world economy.  The convening of the Third Plenary Session of the 18th Central Committee of the CPC has thus embraced the idea that the expanding FDI activity of Chinese firms is opening up a new era for the China, particularly its place in the accelerating trend of economic globalization.


But compared with western developed countries, China’s FDI stock is still relatively low. As an economy superpower with more than 1/5 of the global population, 10% of the global GDP, and 15% of FDI inflows, the Chinese FDI stock now only accounts for 2.4% of the world’s total FDI stock. All of the world’s global economic superpowers are well-known for being FDI giants. Thus, despite being the second largest economy in the world, China’s FDI stock is not yet commensurate with its new-found global economic status. Given this disjuncture, we should study harder the successful experiences of other countries in undertaking FDI to carry out effective multilateral cooperation with different actors across various issues. This will provide a vital reference point for Chinese enterprises as they seek to go global. More importantly, the China’s Government must accelerate the implementation of foreign investment legislation and multilateral investment agreements to provide protection and support for the outward expansion of Chinese enterprises.  Research institutes and think-tanks need to do deeper research on FDI to provide intellectual support for companies going global.  There is no doubt that by stepping up their FDI activities, Chinese firms can further enhance their international competitiveness and become more globalized.  However, doing this will require greater effort from China’s Government and more multilateral cooperation.


Studying the issues related to FDI is of great significance to the globalization of Chinese enterprises.  The Chinese International Economic Cooperation Society and CCG has gathered experts and scholars as well as prominent entrepreneurs, heads of major companies, and other business movers and shakers, both at home and abroad, in the field of transnational investment.  These individuals combine cutting edge thinking, rich knowledge, and vast practical experience regarding the efforts of Chinese firms to expand outward in the context of an increasingly globalized world economy.  Drawing upon a large sample of interesting and significant case studies, the group undertook systematic research regarding worldwide FDI in order to solve the major practical problems Chinese firms face in going global.  This book grew out of these efforts.


China Goes Global includes a large number of surveys and is supported by extensive data to provide a rigorous and systematic comprehensive picture of the current situation of Chinese enterprise globalization. In particular, it analyzes the problems and risks confronting Chinese firms in going global and reviews success stories of their doing so to provide good suggestions for devising effective FDI strategies.  This book is therefore clearly very useful for firms seeking to navigate their way through the current complex international economic and trade environment.  It will help these companies avoid various risks associated with undertaking FDI in overseas countries by offering specific advice on how to better participate in international competition abroad.  For this reason, the report has crucial theoretical and scholarly as well as practical significance.


On the basis of a large number of case studies, the book also provides a rigorous system for evaluating the internationalization efforts Chinese enterprises. This yardstick is based on their use of overseas talent, markets, social responsibility, industry chain management, and cross-border merger and acquisition activity. The evaluation system also uses popular international indexes such as assets and performance.  The evaluation system of Chinese enterprise internationalization is very scientific and highly innovative, fully reflecting the degree to which a firm has effectively internationalized while conducting FDI and the overall quality of its efforts in this area.  The evaluation system was used to determine the top 50 Chinese companies going global.  These firms serve as role models in effective internationalization and provide an important reference point for other Chinese firms in expanding overseas.  At the same time, those involved in this report selected the top 50 new Chinese enterprises undertaking globalization.  This ranking is designed to encourage other smaller firms with limited experience in expanding overseas to also go global


The current international political and economic situation is certainly very complicated and unstable, and this makes the globalization of business firms a complex and difficult undertaking.  Even some very well-known experts and scholars are sometimes unable to accurately predict its outcome.  For that reason, the indexes of the evaluation system for China’s enterprise internationalization in this report will be constantly updated and improved over time. We thus hope that the people from all walks of life, especially the entrepreneurs with practical experience in doing business on the global market, can put forward their own valuable input regarding our ongoing work on the globalization of Chinese business enterprises.


Chairman of CCG and former chief negotiator for China’s entry into the WTO,


Long Yongtu



Endorsements



“China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse!”


Long Yongtu, Chief Negotiator, China’s Entry to WTO, Former Vice Minister, Ministry of Foreign Economic Cooperation and Trade, Chairman of CCG



“China Goes Global is an important book. It draws attention to a new reality which many business people have either missed, or underestimated in terms of implications: Chinese outward investment in foreign companies recently exceeded that of foreign investment in China! This book empirically examines Chinese foreign investment that exceeds $100 billion annually. It considers the various models followed, provides examples and rankings, and acknowledges the need for Chinese investors to improve their talent acquisition ability. Another transformation is underway regarding China’s place in the global economy. This book helps us better understand it.”


Paul W. Beamish, Ph.D.

Canada Research Chair in International Business,

Ivey Business School, Western University, Canada



"Well documented and convincingly presented, this book is a must read for anyone interested in understanding the transformative phenomenon of China’s going out strategies and their policy implications."


Liu Hong, Ph.D.

Chair, School of Humanities and Social Sciences, Nanyang Technological University, Singapore 


“As China seeks to upgrade its economic growth model by globalizing its business enterprises, we need to examine carefully and sum up the experiences of internationalization success stories that can serve as models to guide Chinese enterprises trying to go global.  It is with these aims in mind that Wang and Miao have undertaken and published this comprehensive research project on the globalization of Chinese business enterprises. This book is very useful for firms intending to go global. 


Cao Dewang, Founder and Chairman, Fuyao Automotive Glass, China


“Huiyao Wang and Lu Miao have made a singular contribution to the study of Chinese globalization. In this well researched book, the authors examine the background of the globalization of China, including alternative models that have been used by Chinese entrepreneurs and businesses. Dr. Wang and Dr. Miao develop a unique and much needed ranking system for China global enterprises and recommends a list of top performers.  They end the book with a discussion of challenges facing Chinese companies and how business leaders in China might approach these challenges with new, innovative solutions.”


Ilan Alon, Ph.D.

Professor of Strategy and International Marketing

Editor, International Journal of Emerging Markets

School of Business and Law,University of Agder, Norway


“Wang and Miao’s timely, cutting edge and comprehensive study presents models, measurement matrices, theories and numerous cases studies of China’s overseas direct investment. This book is a must reading for anyone wanting to understand China’s potential impact on the global economy in the coming decades.”


David Zweig, Ph.D.

Chair Professor, Division of Social Science

Director, Center on China’s Transnational Relations

Hong Kong University of Science and Technology


"This timely book aptly sums up the important watershed we have just witnessed: China’s outbound direct investment has surpassed inbound direct investment and the IMF approved the Yuan’s inclusion into its basket of reserve currency. Dr. Wang and Dr. Miao have done a great service for the dynamic research on Chinese companies’ going global by providing a wealth of case studies and the Top 50 lists in this book.  We look forward to annual supplements tracking the development of those top fifty companies, and the emergence of new ones, as China’s overseas activities become an integrated and routine part of global economic growth."


Julian Chang, Ph.D.

Founding President, Chinese Globalization Association

Dean, Aitia Institute, IMC Group.



About the Author


Dr. Wang Huiyao is the Founder and President of CCG and also serves as a Counsellor of the China State Council Office. He has published nearly 50 books and over 100 articles on China and globalization, focusing on the worldwide circulation of Chinese talent and Chinese firms investing abroad.


Dr. Miao Lu is Executive General Secretary for CCG and the China Global Talent Society of the Ministry of Human Resources and Social Security. She has been a visiting scholar at New York University’s China House and the Fairbank Center, Harvard University, and published books on Chinese talent circulation and global think tanks.


Buy this book

Learning more about this book and buying it, you can Click on the following link: http://www.palgrave.com/gb/book/9781137578129#otherversion=9781349846238


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